In this episode, Miguel Barbot talks to Joana Correia, a type designer with fifteen years' experience and the founder of Nova Type Foundry.

We talked about her career, from her early work with Google Fonts to her collaboration with The Type Founders in the United States, and above all about what is rarely discussed: how much it actually costs to design a typeface, how long it takes before it starts to pay off, and how you build a sustainable business in a market that is global but niche (and dominated by large platforms). The conversation covers sales and licensing channels, the industry's shift towards subscription models, and what all of this means for independent foundries, many of them micro-businesses. At the end of the episode, Joana explains how Ligado Studio came about, founded with Paley Dreier to support type designers and foundries in developing their businesses.