The thing about working with culture, creativity, and independent retail is that typically, there is no big budget involved. It is a lot of fun, though.

Zumbido is, as you guessed, a low-budget project, so we had to assist the client with most of the choices, from furniture and interiors to coffee equipment. Unfortunately, they didn't have a budget for an architect, which made things a little bit more complicated, and we had to improvise a lot.

Being low-budget also means a greater effort to create a comprehensive visual system that can be easily scaled at a low cost and be used by someone playing all the instruments: selling books, brewing coffee, doing admin work, updating the website, creating Instagram content, cleaning the bathroom. Everything must be printed on a budget home printer and be available as Adobe Express templates for simplified editing.