Journal
In our blog, we tell stories about what we’re up to at the studio, our clients and the projects we are involved in.
Here you can find complete case studies, photo reports or simply accounts of the beautiful things made by the creatives we work with.
How we made Zumbido’s visual identity
The thing about working with culture, creativity, and independent retail is that typically, there is no big budget involved. It is a lot of fun, though.
Zumbido is, as you guessed, a low-budget project, so we had to assist the client with most of the choices, from furniture and interiors to coffee equipment. Unfortunately, they didn't have a budget for an architect, which made things a little bit more complicated, and we had to improvise a lot.
Being low-budget also means a greater effort to create a comprehensive visual system that can be easily scaled at a low cost and be used by someone playing all the instruments: selling books, brewing coffee, doing admin work, updating the website, creating Instagram content, cleaning the bathroom. Everything must be printed on a budget home printer and be available as Adobe Express templates for simplified editing.