How can we help people who work with their hands to remain competitive in a digital world?

Last week, we hosted TransparencyChain’s latest mini-training sessions on digital marketing at Saber Fazer.

In this course, Miguel Barbot and Mariana Teixeira presented the fundamental theoretical concepts of marketing and their practical application for micro-businesses in a digital context.

We’re talking about people who would much rather spend their time creating in their workshop than at a computer (who wouldn’t?), and so the programme was designed with the specific needs of creative professionals in mind.

We therefore sought to provide examples relevant to the participants’ own situations, and in the final session at our workshop – as we had a smaller group than on previous occasions – we were able to encourage greater interaction amongst the craftspeople present.

In addition to digital marketing concepts, an introduction to blockchain was provided, the project’s platform was explained, and a demonstration was given of how, in an extremely simple and transparent way, we can use this technology to show our customers the sustainability of what we do.

You can know more about the project at transparencychain.org

2024-2-PT01-KA210-VET-000277041 TransparencyChain - Tech and digital skills to foster competitive and sustainable value-chains in the crafts sector.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or Agência Nacional Erasmus+ Educação e Formação. Neither the European Union nor the granting authority can be held responsible for them.