The Type Founders & Connary Fagen, Inc.

Aligning our experience in business, strategy, and design with a fascinating subject such as typography is something we enjoy and have been working on for quite a while now alongside Joana Correia, expert type designer, owner of Nova Type Foundry, and dear friend of ours.

So, it was a delight when, later last year, we started collaborating with The Type Founders, home to some of the most renowned type foundries from around the world.

Our strategic marketing and social media communication work for The Type Founders started with the amazing Connary Fagen, Inc., a type foundry and studio known for its soulful typefaces with extensive and inclusive language support.

This project included studying the foundry’s unique philosophy, creating the plan according to a unique value proposition, target groups, markets, and goals, and developing the strategy and content for each of the foundry’s channels.

Thank you, The Type Founders / Connary Fagen, Inc., for this challenge!

You can take a look at what we are doing with Connary Faggen Inc. on the foundry’s Instagram.