A typeface is often judged in the very first moment a designer encounters it, and the way it is presented can make or break the spark of connection that leads someone to explore it further. That’s why when Joana Correia from Nova Type Foundry asked us to develop a new set of visuals to display her typefaces on the MyFonts platform, we took it very seriously. MyFonts is not only a marketplace; it is often the first point of contact a potential user has with a font family.

We prepared this short video to present Nova Type Foundry as a sponsor of the Typographics 2024 Conference, a fantastic event gathering leading type designers happening this week in New York.

Nova Type Foundry and Joana Correia have been close partners and one of our dearest friends since the foundation of Ofício, our design studio, and we couldn't be prouder of what she has achieved in the type design world!

We are delighted to show you the poster we designed to celebrate Joana Correia and Nova Type Foundry participation as a sponsor of the 2024 Typographics Festival in New York!

The poster showcases a few of the Nova Type Foundry Type Glossary, an essential part of the copywriting and graphic design he wave been doing for one of our dearest friends.

This post is the second part of the interview with our good friend and partner Joana Correia from Nova Type Foundry (you can read the first part here).

For this second part of the interview, we packed great insights about the creative process of designing a new typeface, the specifics of independent foundries, being a woman in design, the business of typedesign, Joana's inspirations and a few reading recommendations for those starting a career.

Porto-based Joana Correia, founder of Nova Type Foundry, has been a great inspiration. Joana has helped us grow as a design studio since we first sat down here on Rua da Aliança just over two years ago.

With her support, we have worked on ideas for new projects, learned so much about Type Design and the Type Foundries business, and met and maintained contact with many of the great talents of this international community.

Our love for all typography's details originated Nova Type Foundry's Type Glossary. A Glossary of typography terminology comprises 32 posts where you can find information on several topics from typeface classifications, glyphs' anatomy, legibility rules, type design tips and much more.

Typography is a subject we love — kerning, small capitals, punctuation, alignment, baseline grids and optical sizes — we love it all. So Joana, the founder of Nova Type Foundry, asked us for help regarding Nova's social media communication: strategic marketing within a subject we hold dear.