Editorial strategy for NEVOAZUL magazine

NEVOAZUL at Loja

Text and photographs: Miguel Barbot


Back in 2019, Inês Catarina Pinto, the unstoppable editor of NEVOAZUL Magazine, challenged me to help her rethink the project's strategy for the next few years. 

This project was short, lasting one month—a mentorship structured around three chapters. The first was dedicated to the magazine readers, the second to the editorial strategy and the third to the business model and the possible ways to professionalize the team editorial and content creation experience.

For the next few years of NEVOAZUL, Inês wants this to be a very well-organized and profitable side project. There will be a focus on time management, essential in these projects, and creating a NEVOAZUL collaborators network offering diversified content creation services. Inês wants to grow this network and transform the magazine into a lever for all this talent.

Inês Catarina Pinto

When this project started, Nevoazul published two regular magazine issues. The third was in collaboration with the Nomad travel agency. In the first version of the magazine, Inês focused on minimalism, something still relevant but not her central concern. To evolve, the magazine had to be universal and aligned with Inês and her reader's interests. 

These interests are in technology, design and communication and the multiple ways they can be tools for a more human future. The focus will be on how this can positively affect the way people work, and the magazine's new manifesto states the following:

In a society fueled by information and where we are, simultaneously content producers and consumers, NEVOAZUL explores our relationship with the Media and technology.

The new editorial strategy targets a more diverse and international public, adds more authors and mixes long-form articles with interviews. 

The photography and original illustration artworks are now more present in the magazine, something one notices when reading the third "official" issue for the first time. This issue, the first published following the new strategy, was marked by NEVOAZUL's distribution to more European newsstands and bookshops with a good selection of independent magazines.

My and Oficio's role in the project is now broader than initially planned. Inês threw us three more challenges; to photograph the interviews, be the photography editor, and interview João Bernardino, one of my favourite photographers.

If you are curious, we have a few copies of all editions (including the special one made with Nomad) in the studio. So if you want to buy one, please email us at info@ooficio.com.

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