Journal
In our blog, we tell stories about what we’re up to at the studio, our clients and the projects we are involved in.
Here you can find complete case studies, photo reports or simply accounts of the beautiful things made by the creatives we work with.
From experimental practice to launching a design brand: how we've been helping Susana Baldaia structure and shape her work.
Susana Baldaia, a trained architect, works professionally in design production, guiding international brands from the project stage through to factory work and production in Portugal. Alongside this, she has been experimenting with different materials to launch her own brand, Susto.
Over the past three years (with a pause in the middle), we have been supporting the entire strategic and market planning process. Susto's first collection will launch at the end of the year.
How we made Susto’s identity
Our work with Susto began in 2021 with a strategic consultancy process to define the business model for the brand. Subsequently, our studio took on the challenge of creating a new identity.
The creative direction of the graphic project bounced between two possible paths: one inspired by neo-postmodernist currents, closely linked to the creative direction of the brand itself and the client's artistic work, and that of brutalism, in the most literal sense of the word and therefore more linked to the materiality of the objects and the author's experimental process.